Champagne exports are rumoured to be down 40% of late and Champagne sales in France itself are certainly down 9% even though what the Champenois did manage to sell - poor things - was at a higher price than the previous year. What is surprising it that the French market for imported sparkling wine increased by 12% and these wines now represent almost 4% of the entire French Sparkling wine market (including Champagne). Britain still remains Champagne's most important export market but things are not easy here either as is clearly reflected in Bollinger's 'promotion', which seems to have a surprising degree of permanence and which we are already reflecting!
No comments:
Post a Comment